Press Releases
The roadshow toward Greenitaly 2026 begins: meeting with associations and sector entities
Undersecretary Patrizio La Pietra reviews the regulatory framework of the horticultural sector and its strategic role in agricultural development
From Parma a new horizon for urban greenery: public success for the first edition of Greenitaly
Greenitaly closes its first edition today at Fiere di Parma with professional operators from over 30 countries and international guests such as Emma Allen from the Royal Horticultural Society (United Kingdom)
At Greenitaly, the new green trends: Italian horticulture between climate, global challenges, and the charm of the Rising Sun
From Paulownia to Japanese flowering cherry trees, from resilient plants to regenerative architecture: Greenitaly (Parma, October 15-17) explores how Italian horticulture is responding to the challenges of the climate crisis and globalization
The Made in Italy Green Genius Reinvent Cities and Landscapes
In Italy, from October 15 o 17, the first edition of Greenitaly shines a spotlight on the evolution of horticulture amidst urban trasformation, new plant species and creativity.
Garden coaches and artistic gardeners wanted: the new green professions to cultivate the future
New skills and a paradigm shift are needed in green space design: in Italy, only 9 out of 116 provincial capitals have adopted a Green Plan, and less than half have an updated Regulation.
Greenitaly, at Fiere di Parma, the new routes of horticulture for urban, social, and organizational regeneration
Antonio Cellie: “we stage the entire ecosystem of the horticultural offer to create a salon where we can imagine, design, and concretely realize the landscapes in which we would like to live and work”.
In Paris, Italy Presents Greenitaly: Urban Forests for Cities' Climate Resilience
At the heart of Jardins, Jardin – the Parisian event that annually gathers architects, landscape architects, urban planners, and businesses – the Greenitaly press conference was held.
Green Cities, Sustainability, and New Markets At Greenitaly, the Future of Horticulture is Cultivated
The new b2b exhibition scheduled at Fiere di Parma (October 15-17) was presented in London, aiming to support the ecological transition of Italian cities, foster the international growth of the sector, and respond to a growing demand for new technical and entrepreneurial skills.
Horticulture: Success for the Green Agorà by Greenitaly in Pistoia
This event was a preparatory step leading up to the first edition of the trade fair “Greenitaly – Exhibition of Horticulture and Landscape”, organized by Fiere di Parma, which will take place from October 15 to 17, 2025, in Parma.
THE ROLE OF GREEN SPACES IN SUSTAINABLE CITIES: GREENITALY BRINGS THE EUROPEAN DEBATE TO PARMA
The journey toward Greenitaly, the premier event for horticulture and landscape design, has officially begun. Scheduled from October 15 to 17, 2025, the event will debut at the PalaVerdi in Parma, marking a transformative new chapter for the green industry.
Horticulture: Success for the Green Agorà by Greenitaly in Pistoia
This event was a preparatory step leading up to the first edition of the trade fair “Greenitaly – Exhibition of Horticulture and Landscape”, organized by Fiere di Parma, which will take place from October 15 to 17, 2025, in Parma.
THE ROLE OF GREEN SPACES IN SUSTAINABLE CITIES: GREENITALY BRINGS THE EUROPEAN DEBATE TO PARMA
The journey toward Greenitaly, the premier event for horticulture and landscape design, has officially begun. Scheduled from October 15 to 17, 2025, the event will debut at the PalaVerdi in Parma, marking a transformative new chapter for the green industry.
THE ROLE OF GREEN SPACES IN SUSTAINABLE CITIES: GREENITALY BRINGS THE EUROPEAN DEBATE TO PARMA
The journey toward Greenitaly, the premier event for horticulture and landscape design, has officially begun. Scheduled from October 15 to 17, 2025, the event will debut at the PalaVerdi in Parma, marking a transformative new chapter for the green industry.
SUCCESS FOR THE 2024 EDITION OF FLORMART GREEN ITALY: THE EVENT CONFIRMS ITS STATUS AS THE KEY EVENT FOR THE FLORICULTURE SECTOR
The third edition of Flormart Green Italy, the international event dedicated to floriculture and green trends, organized by Fiere di Parma, concluded today in Padua. Business, culture, special mentions, and international reach: these are the cornerstones of the most important fair in the floriculture industry.
FLORMART GREEN ITALY: SPECIAL PLACES WHERE GREENERY IS THE STAR OF TOMORROW'S LANDSCAPE
At the International Exhibition of Horticulture, Green and Landscape to be held in Padua from 25 to 27 September 2024 there will be special areas, curated by leading experts in the sector, focusing on urban regeneration and landscape for a sustainable future
THE 2024 EDITION OF FLORMART GREEN ITALY IS ABOUT TO START
FLORICULTURE AS A SECTOR OF ITALIAN EXCELLENCE, AT THE TOP OF EUROPEAN AND WORLD EXPORTS: URBAN AND LANDSCAPE REGENERATION AS FUTURE FOCUS
FLORICULTURE AT CENTER STAGE OF CLIMATE MITIGATION
The 72nd edition of the international floriculture fair Flormart – The Green Italy has just ended. Next meeting is in Padova from 25 to 27 September 2024.
FRAMEWORK LAW ON THE FLORICULTURAL INDUSTRY READY IN 2024
The 72nd edition of Flormart – The Green Italy, the international horticultural fair running in Padova from 20 to 22 September 2023, has been inaugurated.
THE CULTURE OF GREENERY
The Green Library, over 1,000 publications on the theme, meet&greet sessions with authors and book signings.
FLORMART – THE GREEN ITALY READY TO GET UNDERWAY
Natural wood fibre for producing substrates, the art of bonsai growing and lagerstroemia. Low-emission tree spades, electric lawnmowers and robotic mulchers.
5 GREEN SKILLS FOR THE ECOLOGICAL TRANSITION
The process for putting a framework law in place for the horticulture sector continues to make headway, whilst the Italian statistical institute (Istat) confirms the
sector is still seeing an upward growth trend.
HORTICULTURE AND URBAN GREEN SPACE, BOOMING SECTORS
According to the latest ISTAT report, despite some significant challenges (including rising energy and raw materials costs, as well as the damage caused by climate change), horticulture remains a rapidly growing sector.
SUSTAINABLE AND HEALING GARDENS AT FLORMART THE GREEN ITALY 2023
Flormart – The Green Italy, Padova September, 20/22 2023. Water, earth, fire, air and the fifth element guide visitors into the different exhibiting sectors.
The new “Agorà dei Giardini” contest is born, organized by Fiere di Parma for Flormart – The Green Italy
Inspired by the 5 elements, the participants will compete to create their own ideal green city of the future and thus give life to the Agora of Flormart – The Green Italy.
THE MISSION OF ITALIAN FLORICULTURE AT EXPO DUBAI ENDED SUCCESSFULLY
Organized by the Italian Trade Agency (ICE) and by the Flormart exhibition – Foreign buyers met Italian companies and associations – Floriculture an expression of Made in Italy
FLORMART, IN 2022 THE EXHIBITION OF FLORICULTURE RETURNS TO ITS TRADITIONAL DATE OF SEPTEMBER
The decision meant to ensure the presence of international buyers – Physical and virtual conference on the sector’s most important issues in February 2022 in Padua
