Asproflor – Comuni Fioriti looks to the future with the relaunch of the Comuni Fioriti – Quality Mark for the Living Environment project and the renewal of its Board of Directors for the 2026–2029 four-year term, approved by the Shareholders’ Meeting held on December 29, 2025.

This fundamental step consolidates the association’s vision and strengthens its role as a national benchmark in promoting public greenery as a lever for territorial, tourism, and social development.

The new Board of Directors is led by Sergio Ferraro (President), supported by Vice Presidents Davide Comba and Fabio Brignone. Completing the team are Graziella Tara (Secretary), Luca Zanellati (Treasurer), and councilors Franco Colombano, Massimo Demagistris, and Giovanni Bertone.

The new governance aims to strengthen the Comuni Fioriti network not only as a quality brand but as a structured territorial project capable of generating concrete value for public administrations and green space operators.

Among the priorities of the new mandate is the relaunch of the Comuni Fioriti network through the creation of green and floral itineraries connecting parks, gardens, avenues, villages, and historic centers. These paths are designed to tell the story of local identities through the landscape, making even municipalities outside traditional tourist circuits attractive. This approach opens new opportunities for horticultural and garden businesses involved in the design, supply, and maintenance of public greenery.

The enhancement of greenery also involves digital innovation. In this context, the partnership with Tabui is set to become fully operational in 2026, offering interactive maps, geolocated content, and augmented reality directions. This tool is designed to make urban greenery more accessible, engaging, and communicable, improving the experience for both citizens and visitors.