Fiere di Parma | October 7-9, 2026
WHAT IS GREENITALY
Greenitaly is the leading event in Italy for companies and professionals in the horticulture and landscaping sector. A strategic opportunity to develop new partnerships and consolidate your position in the market.
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Access is reserved for industry professionals only. Register online here for quick entry to the event
THE LOCATION: PALAVERDI
The exhibition is hosted within the PalaVerdi in Parma, the largest theater in Italy, a cutting-edge location that hosts major international events. The structure, equipped with large exhibition spaces and modern technologies, offers the ideal environment to enhance the products and innovations of the green sector.
INTERNATIONAL EXHIBITION
OF HORTICULTURE AND LANDSCAPE
Greenitaly is the international benchmark exhibition for companies and professionals in the horticultue and landscape sectors.
It is the only B2B platform connecting Made in Italy green production excellence with the most influential Italian and international decision-makers, within a unique environment of business, networking, and professional training.
EXHIBIT
Showcase your solutions to the global market. Enhance the value of your products and services within a premier setting, meeting selected decision-makers and developing new business opportunities through targeted networking tools.
VISIT
Update your professional vision. Discover the latest industry trends, attend high-level scientific conferences, and connect with the most prominent ‘Made in Italy’ production districts.
Green Agorà
The Green Agoràs are pre-event stops designed to provide a networking opportunity for professionals and industry experts.
An unmissable chance to explore current issues and delve into the latest trends.
All the Events
I distretti produttivi del florovivaismo italiano nel panorama europeo ed internazionale
Sala 7B – Pad. 7
I controlli fitosanitari e le pratiche commerciali sleali nel florovivaismo: obblighi e opportunita’
Sala 8A – Pad. 8
L’importanza della cura e manutenzione del verde: una pianificazione accurata e un impegno costante
Sala 8B – Pad. 8
Substrati di coltivazione: innovazione, sostenibilita’ e opportunita’ di mercato. Risultato del sondaggio aipsa 2024 a cura di aipsa
Sala 8A – Pad. 8
Riqualificazione urbana green-pink: un percorso virtuoso verso citta’ piu’ inclusive e sostenibili
Sala 8B – Pad. 8
Dal progetto alla realizzazione di una opera verde: un processo tecnico-specialistico multidisciplinare
Anteprima formativa aipsa: workshop sui substrati di coltivazione per professionisti e hobbisti a cura di aipsa
Sala 8A – Pad. 8
Centri di giardinaggio: novita’ legislative e futuro del settore. Un confronto e un aggiornamento per sfruttare le opportunita’ e superare le sfide quotidiane
Sala 8A – Pad. 8
Florovivaismo e intelligenza artificiale: coltivare un futuro sostenibile
Sala 8B – Pad. 8
Città Verdi e cambiamenti climatici. Strumenti normativi, operativi ed esempi concreti
Sala 7A – Pad. 7
WHY EXHIBIT
Discover all the opportunities that Greenitaly has in store for you: innovation, networking, training and much more. An unmissable experience for those who want to grow in the sector.
BECOME AN EXHIBITOR
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Discover the benefits you will get by exhibiting at Green-Italy.
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Literary Competition:
"Plants Will Save Us"
Greenery is not just nature; it is culture. Greenitaly, in collaboration with the monthly magazine Leggere:tutti, presents a short story competition dedicated to tales of woods, trees, and urban landscapes. This free initiative is open to unpublished works and was created to bridge the gap between the scientific community and the general public through environmental awareness.
The awards ceremony will be held in Parma during Greenitaly (October 7-9). This represents a unique opportunity for authors: the finalist works will be published in a dedicated anthology and distributed at major national book fairs, including Turin, Rome, and Naples.
Write the future of green. Join now. For information: info@leggeretutti.it
GREEN AGORÀ:
2026 calendar
Format signed by Greenitaly that allows to explore the great themes of floriculture, greenery, landscape and sustainability in specific itinerant events dedicated to green professionals.
THE PALAVERDI: A SETTING OF EXCELLENCE
Greenitaly transforms Italy’s largest theatre-hall into the beating heart of the international nursery industry. Hosted in the prestigious PalaVerdi in Parma, the event benefits from a multifunctional and high-tech venue.
Through the seamless integration of cutting-edge multimedia technologies and a evocative exhibition setting, the PalaVerdi offers a spectacular atmosphere: the perfect stage to elevate the aesthetics and innovation of the green sector’s finest excellence.
EVENTS AND CONFERENCES
Special areas capable of telling about projects, trend development and innovative solutions through engaging and evocative representative spaces.